Ubud is located 35 km northeast of Bali's International Airport. It is attractive to tourists for a variety of reasons. On a relatively small island with a horde of attractions, Ubud is centrally located, and even the closest beach is only 15 minutes away.

Ubud is arguably the best place to use as a base if you're visiting Bali; if you're looking for culture, comfort, nature and inspiration. Ubud is surrounded by most of the things that bring people to Bali -- scenic rice fields, small villages, art and craft communities, ancient temples, palaces, rivers, cheap accommodation and unique luxury hotels. And it's central location makes it easy to get from Ubud to the mountains, beaches, and major towns.

Ubud is popular in part today because it is the best place in Bali to break out of the tourist mode and get off the beaten path, although far from undiscovered. Hotels are plentiful; home stays and Indonesian guesthouses (losmen) are easily available to the foreign tourist. Many tourists simply base their entire stay in the city and travel to other destinations from Ubud.

Accommodations in Ubud are also somewhat more reasonably priced than in the beach towns of Bali. But atmosphere is perhaps the major attractions. One visitor summed it up this way: Kuta is madness, Sanur is sterile, and Nusa Dua is culturally isolated; Ubud is the place to go.